I Blew Up A Secret Business To Prove It’s Not Luck

In this podcast, Alex Hormozi analyzes a fashion stylist's business, identifying three core issues preventing her from scaling beyond $300,000 a year. He details how to fix a leaky sales funnel by adding a lead magnet, installing a video sales letter (VSL), qualifying leads more effectively, and rewriting headlines. Hormozi emphasizes the untapped potential in her existing affiliate partnerships, suggesting strategies to build and activate a larger affiliate network. Finally, he addresses pricing inefficiencies by introducing a higher-tier continuity option to serve as a price anchor, making the backend continuity the default, and pushing prices higher to align with the luxury market she serves.