Legendary Consumer VC Predicts The Future Of AI Products

In this episode of The Main Function, Garry interviews Kirsten Green, co-founder and managing partner of Forerunner Ventures, about the future of consumer AI. They discuss the rapid adoption of AI by consumers, the potential for AI to create deeper, more personalized relationships, and the importance of voice interfaces. Kirsten emphasizes that AI is a platform shift that can reinvent every category, requiring founders to approach development from first principles. She highlights the significance of data in creating continuous learning loops and maintaining user loyalty. The conversation also covers distribution strategies for consumer brands, the need for authentic product marketing, and emerging trends in health, wellness, and personal security, particularly the role of AI in proactive health management. They also touch on the potential for AI to transform search and advertising, and the importance of building experiences that meet real consumer needs.