In this episode, Jonathan Courtney, also known as Jay Ice Cream, reveals the inner workings of a highly successful funnel that generates $200,000 to $500,000 per month. He details the self-liquidating funnel used to promote his book, "Strategy Signal," explaining how a $6.99 book leads customers to high-ticket items like a $14,300 in-person training. Courtney emphasizes reverse engineering the customer journey, using a lead magnet to generate call bookings for the sales team. He also reviews Greg Isenberg's ideabrowser.com, suggesting a live webinar funnel to convert free users to premium subscribers, focusing on providing value and creating urgency through limited-time offers rather than discounts.
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