The panel explores Apple’s innovative use of haptics in its new F1 movie trailer and how it adds to the experience (or not). They discuss the delayed rollout of personalized Siri, developer challenges with AI integration, and why Apple may have backtracked on earlier plans. A CNET survey sparks a broader conversation with Chuck Joiner, David Ginsburg, Jim Rea, Web Bixby, Brian Flanigan-Arthurs, and Marty Jencius about how little weight AI features carry for smartphone buyers today, despite media and industry hype.

Today’s MacVoices is supported by CleanMyMac by MacPaw, your ultimate solution for Mac control and care. Try CleanMyMac for 7 days free, then use the code “MacVoices20” for 20% off at CLNMY.com/macvoices.

Show Notes:

Chapters:

00:10 Podcast Introduction
02:21 Haptic Movie Experiences
05:21 Apple's Siri and Communication
10:41 Siri's Development Challenges
12:20 Reflections on Development
13:48 AI's Role in Smartphones
19:17 AI Adoption Perspectives
21:16 Closing Thoughts

Links:

New Trailer for Apple’s Upcoming ‘F1’ Movie Has Haptic Features on iPhone
https://www.mactrast.com/2025/06/new-trailer-for-apples-upcoming-f1-movie-has-haptic-features-on-iphone/

Apple Software Chief Craig Federighi Tells Us Why Personalized Siri Isn’t Ready for Prime Time
https://www.mactrast.com/2025/06/apple-software-chief-craig-federighi-explains-why-personalized-siri-still-hasnt-launched/

Survey says that AI features are a low priority when folks are considering a new smartphone Survey says that AI features are a low priority when folks are considering a new smartphone
https://appleworld.today/2025/06/survey-says-that-ai-features-are-a-low-priority-when-folks-are-considering-a-new-smartphone/

Guests:

Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn.

Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud.

David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud.

Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,’ including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC).

Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He’s been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon.

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MacVoices #25180: Live! - Haptics, Siri Setbacks, and Why AI Isn’t Selling Phones

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