What does it really mean to evoke awareness as a coach? How do we move beyond simply asking questions and help clients unlock deeper insight and transformation?

In this seventh episode of our Coaching Hub Podcast miniseries, I’m exploring ICF Core Competency Seven: "Evokes Awareness."

I share why evoking awareness sits at the very heart of powerful coaching and how it’s built on the layers of presence, trust, and active listening. You’ll hear why insight alone isn’t enough, and why skilled coaches help clients embed that learning, take it into their own lives, and move toward meaningful change.

Discover practical tools and techniques, from skilful question-asking and silence, to metaphor and reframing, all while maintaining a true partnership and deep respect for client autonomy. I’ll be sharing real-life tips on balancing the use of tools, gently challenging thinking patterns, and always adapting your approach to meet the client right where they are.

Here are the Highlights:

00:00 Introduction

06:17 Help clients shift from their current state to desired future by increasing awareness

08:42 Focus on empowering clients to explore perspectives by helping them reframe situations without imposing views

10:53 We help our clients to go from where they are to where they want to be, evoking new awareness.

About Ruth Kudzi:

Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.

Find out more here: https://ruthkudzi.com/

Book:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books

Connect with Ruth:

Facebook: https://www.facebook.com/Ruthkudzi2/

Instagram: https://www.instagram.com/ruthkudzi/

Twitter: https://twitter.com/ruthkudzicoach

LinkedIn: https://www.linkedin.com/in/ruthkudzi/

About Optimus Coach Academy:

Optimus offers best in class coaching training for individuals and corporates.

If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training

We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/

Connect with Optimus Coach Academy on Social Media:

Facebook: https://www.facebook.com/Optimuscoachacademy

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Ep 212: Evoking Awareness: Tools and Strategies for Coaches

The Coaching Hub Podcast