In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Abdallah Hesham, an Amazon seller and ads partner in the MENA region, about product research strategies for Amazon FBA. Abdallah shares his experiences, including early losses due to following common but flawed advice, and details his current approach to finding low-competition products by focusing on specific keywords with consistent search volume and analyzing the actual number of relevant sellers on the first page. He emphasizes the importance of identifying products that can be described by specific keywords, using tools like Pinterest and Amazon's Category Insights, and considering factors like cash flow and potential for social media content creation. Abdallah also shares a unique method of product research that doesn't rely on traditional software metrics, highlighting the value of visual analysis and understanding customer intent.
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