Amanda Natividad is VP of Marketing at SparkToro. SparkToro is a free-to-try market research & audience intelligence tool. Been a big fan of Amanda and Rand Fishkin (Co-Founder and CEO) for a while.

Founders like to hide behind their products, but the thing that makes you unique is not your product. There are so many companies solving the same problem you’re solving, and they have customers too. The thing that makes you unique is your superfan customers. That’s your moat. And you need to know your customers beyond just the product you're building that they're using. This ties into the broader idea of audience research.

Here’s what we cover:

Audience Research versus Customer Research;

In what ways do you leverage customers as part of your growth efforts at SparkToro;

Asking your customers for favors;

Why are companies not doing audience research;

Amanda's new podcast “Meme Team”;

Amanda asks me her burning question which I will answer in a BONUS episode Friday.

Amanda on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/amandanat

SparkToro: ⁠⁠⁠⁠sparktoro.com

SparkTogether Event: sparktoro.com/sparktogether

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at SparkToro)

Building With Buyers: Startup Marketing and Growth Fueled By Customers