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I sat down with Sam Thompson again and we talked about how starting a business really isn't that complicated. We broke down why perfect logos, pricing models, or websites don’t matter early on, and how getting on sales calls with nothing to sell is often the best place to begin. We shared an example of a guy who launched a Google Maps optimization service from scratch (no prior experience) and closed clients in under 30 days. We also talked about pricing strategies, paid ads, building confidence through customer conversations, and even how AI tools like Replit and ChatGPT can be packaged into customizable templates and sold as one-time products. If you’ve been thinking about launching something simple but powerful, this idea might be exactly what you need.

You can find Sam on X/Twitter (https://x.com/ImSamThompson) and check out what he’s building at https://www.unlimitedcontent.com/

Timestamps below. Enjoy!

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00:00 Impatience with Action, Patience with Results
07:00 The Importance of First Party Customer Research
13:42 Pricing Strategies and Value Creation
19:58 Navigating Idea Hopping and Long-Term Commitment
29:44 Replit Wrapper Idea

You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner