The Strategic Advantage of Tapping Freelancers

In this episode of HBR On Strategy, John Winsor and Jin Paik discuss with host Kurt Nickish the shift in talent strategy from traditional hiring models to leveraging the freelance workforce through digital platforms. They address the pressures of digital technologies, the rise of micro-entrepreneurs, and the tech talent shortage, arguing that the best talent often prefers freelancing. The conversation explores how digital platforms enable marketplaces with validated talent, the economics of freelancing, and the role of AI in augmenting work efficiency. Winsor and Paik outline the three main aspects of an open talent strategy: creating external talent clouds, building internal talent marketplaces, and fostering open innovation capabilities, while also addressing the cultural challenges and misconceptions associated with implementing such strategies within organizations.