What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy.

In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and what it means for performance marketers.

You’ll learn:

Why Meta is obsessed with incrementality (and how it’s changing measurement forever)
How creative diversity and fatigue are impacting ad performance
What Meta’s new “Opportunity Score” and “Headroom Analysis” tools actually mean
How AI is becoming customizable with profit and LTV signals
What you should start doing today to future-proof your ad strategy

This isn’t just another update—it’s a roadmap for what’s coming next.

Show Notes:

Explore the PROPHIT System: prophitsystem.com
Get your ticket to the UGC Workshop: https://offers.youradmission.co/ugc-production-machine
Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.
The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.

Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

The Future of Ads According to Meta (Straight from the Summit)

Ecommerce Playbook: Numbers, Struggles &amp; Growth

Ecommerce Playbook: Numbers, Struggles & Growth