#102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results

In this episode of "That Amazon Ads Podcast," Andrew and Stephen address a listener's question about running effective Amazon PPC ranking campaigns to improve product visibility in search results. They clarify common misconceptions, such as the belief that unlimited ad spend directly translates to organic ranking, and emphasize the importance of various factors like sales velocity, reviews, conversion rates, and brand presence. The hosts discuss how Amazon's algorithm prioritizes relevance and customer satisfaction, and they delve into the setup of single keyword campaigns to maximize control and visibility. They also explore the impact of external traffic and the necessity of a target ACOS for optimizing bids and placements, concluding that while keyword spend can boost sales and BSR, organic ranking ultimately depends on product quality and performance relative to competitors.