The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46

In this episode of The Russell Brunson Show, Russell Brunson discusses the book "Propaganda" by Edward Bernays and its profound impact on marketing, sales, and mass persuasion. He explains how Bernays, the nephew of Sigmund Freud, applied psychological concepts to influence public opinion, citing examples such as swaying public support for World War I and marketing cigarettes to women by associating them with female independence. Russell connects these principles to modern marketing strategies, such as creating a sense of identity for customers (e.g., "Funnel Hackers" for ClickFunnels users) and reframing negative perceptions into positive attributes, and encourages listeners to understand and ethically apply these techniques to influence and improve people's lives. He also offers listeners access to his notes and a video analysis of the marketing strategies used during an election.