In this episode of the Serious Sellers Podcast, Destaney Wishon from Better Media joins Bradley Sutton to discuss strategies for maximizing success during Amazon's Prime Day. The discussion covers understanding consumer behavior leading up to and during Prime Day, optimizing Amazon ad targeting, bidding, and budgets. Wishon emphasizes the importance of keyword research, utilizing long-tail keywords, and understanding customer intent. She also highlights the significance of bid management, placement optimization, and leveraging tools like Helium 10's Search Query Analyzer and Budget Manager to enhance ad performance and control ad spend during the high-traffic Prime Day event.
