Chinese nail-care sets its sight on international markets

This podcast episode journeys through the multifaceted world of nail care, exploring the booming industry in China and its burgeoning global expansion. With a special focus on the nail care industry in China, the discussion delves into trends such as bold and elaborate nail art, influenced by celebrities and popular culture. Beyond trends, the episode unpacks the manufacturing and service aspects of the nail care industry, highlighting its labor-intensive nature and employment opportunities, particularly for women. Listeners also gain insight into the intricacies of Chinese companies expanding overseas, emphasizing adaptability and market research to succeed.