15 May 2023
17m

Twitter's New CEO: The Velvet Hammer

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The Journal.

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This podcast episode explores the challenges and opportunities facing Linda Yaccarino, Twitter's new CEO. She must repair relations with advertisers worried about objectionable content and convince them that Twitter can safeguard their brands. She must also address the internal disruptions brought on by Elon Musk's takeover. Twitter will put less emphasis on advertising and more on subscription and payments. Yaccarino has limited room for error due to the company's financial need for a successful recovery.
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