Most brands are about to vanish from search. Yours doesn’t have to.

AI search isn’t the future. It’s already rewriting the rules.
And if you’re not adapting -- you’re disappearing.

What’s changing? Who’s winning?
And why are some brands thriving while others fade into the algorithmic abyss?

Chris Andrew, CEO & Co-founder of Scrunch AI, joins us to break it all down.

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Topics Covered in This Episode:

AI Search's Impact on Brand Visibility
Strategies for Winning in AI Search
AI Search and Customer Journey Changes
Importance of AI Crawlers in SEO
Shifting SEO Tactics for AI Search
AI and Third-Party Content Influence
Small Brands Competing in AI Search
Future of All Search as AI Search

Timestamps:
00:00 Brands in the age of AI search

02:50 Leveraging AI for Immediate Impact

13:16 "Optimizing Content for AI Crawlers"

15:55 "Unblocking AI Crawlers Essential"

20:24 Rapid AI Developments Challenge Adaptation

22:20 Optimizing Content for AI Retrieval

24:31 AI Strategies for Online Brand Management

28:22 ChatGPT Memory and AI Personalization

Keywords:
AI search, brand optimization, GPT, perplexity, customer journey, enterprise platform, AI crawlers, AI overview, Anthropic, Claude AI assistant, web research, deep research, Google Workspace, Microsoft Copilot, Google Gemini, VO two, AI video generator, text prompts, OpenAI, social network, CEO Sam Altman, AI-powered sharing, AI referral traffic, brand reputation, persona mapping, buyer behavior, ChatGPT, integration, Claude's new features, beta features, content strategy, organic search, content creation, user intent, AI monitoring, third party content, brand perception, intent-based content, personalized content, buyer intent, search behavior, buyer journey, market adaptation, business strategies, AI consumer, content optimization.

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EP 551: Thriving in AI Search: Strategies for Modern Brands

Everyday AI Podcast – An AI and ChatGPT Podcast