Tariff Turmoil: How Brands Are Adapting in 2025

In this episode of the PPC Den podcast, Michael Erickson Facchin interviews Blair Forrest from AMZPrep about inventory management, 3PL logistics, and navigating the complexities of shipping in the current global landscape. Blair shares insights into how big brands are dealing with tariffs, discussing strategies such as utilizing Free Trade Zones (FTZ), bonded warehouses, and routing inventory through Canada or Mexico to delay tariff payments. The conversation also covers predictions for Amazon in 2025, including potential issues with West Coast distribution, the performance of AWD (Amazon Warehousing & Distribution), and the importance of inventory splitting. Additionally, they touch on the growing interest in local manufacturing and optimizing HS codes to potentially reduce tariff costs, as well as the increasing importance of marketing's role in business optimization beyond just advertising.