In Albert Camus' "The Fall," the tale of Jean-Baptiste Clamence reveals the consequences of modern society's self-deception. Through Clamence's hypocrisy and vain efforts to avoid guilt, Camus critiques people's tendency to prioritize self-preservation over morality. He encourages self-awareness, honesty, and an acceptance of the absurdity of existence as a way towards authenticity and a lasting sense of meaning in life.