In this episode of Chew on This, Maxx Chewning returns to discuss the acquisition of his company, Sour Strips, by Hershey's. Maxx recounts the timeline leading up to the acquisition, starting with initial friendly conversations with Hershey's over the years. The discussion covers the due diligence process, the decision to sell to Hershey's over other potential buyers, and the importance of maintaining the brand's authenticity post-acquisition. Maxx shares his perspective on financial freedom and the significance of trusting one's gut in business decisions, highlighting the unique journey of building Sour Strips from a passion for candy to a successful, acquired brand. He also touches on how the acquisition impacted his team and his continued involvement in leading the brand's direction. The episode concludes with Maxx reflecting on the importance of networking and staying true to one's vision in the CPG industry.
