The success and challenges of IP-driven theme parks

This podcast episode delves into the unique narrative-driven approach adopted by Lego, which played a significant role in its success. The rise of PopMart, a Chinese toy company that caters to adults, and its foray into theme parks are explored, highlighting the importance of storytelling and creative IP development. The mixed reactions to a surfing app that provides information about wave conditions are discussed, touching on the tension between traditionalists and newcomers. The episode also analyzes the evolving dynamics of surfing culture in the face of technological advancements and commercialization, drawing comparisons to other sports and music genres.