In this episode of the Revenue Builders podcast, hosts John Kaplan and John McMahon interview Bobby Morrison, CRO of Shopify, about Shopify's commerce platform and go-to-market strategies. Morrison explains Shopify's services, from entrepreneurs to enterprise clients, and details the company's two primary motions: a wide-open front door for entrepreneurs and a more mature motion upmarket. The discussion covers Shopify's transition to industry-aligned pods, the importance of industry domain expertise, and the company's AI-first approach, including empowering employees to use AI to solve problems and improve customer experiences. Morrison also shares insights on hiring profiles, managing AI initiatives, and the benefits of intentionally destabilizing the business to avoid ruts, emphasizing the importance of helping employees win and improving the customer experience.
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