#358 - The AI Ad Strategy Every DTC Brand Needs in 2025 feat. Bestever CEO Apoorva Govind

In this episode of DTC POD, Apoorva Govind, founder and CEO of Bestever AI, discusses the intersection of AI and e-commerce, particularly focusing on ad creative and scaling strategies. Apoorva shares her background in tech, including her experiences at Apple and Uber, leading to the founding of Bestever AI, which initially aimed to be a product review platform before pivoting to AI-driven ad creation. The conversation covers the evolution of AI in generating authentic-looking content, the importance of data-backed creative strategies, and the future of strategic content generation. Apoorva emphasizes the need for brands to understand their funnel, target audience, and the value of experimenting with ad creatives, recommending that brands, especially those just starting, should initially manage their ad campaigns to gain insights before scaling with agencies. She also touches on the importance of investing in workflow tools that leverage various AI models for efficient content creation and adaptation.