In this episode of Owned and Operated, we’re diving into innovative lead generation strategies that are reshaping how home service companies attract local customers. From niche local newsletters to AI-powered tools, we cover real-world tactics that are working right now.

We explore how hyperlocal publications in places like Annapolis, Maryland and suburban New York are driving leads for services like power washing and home inspections—and why owning your communication channels (email lists, Facebook groups) is a game-changer.

Whether you're just starting or scaling up, this episode will give you actionable insights on using community engagement, AI tools like Avoca, and Facebook group sponsorships to fill your pipeline and take control of your local market.

🔹 In This Episode, We Cover:

Real examples of local newsletters driving leads for home services
Why owning your audience (email + groups) beats renting attention
How AI tools like Avoca help manage leads and customer service
Facebook groups as high-conversion lead generation platforms
Community sponsorships as a brand-building strategy
An upcoming workshop for local lead domination

🌐 More resources here

👤 Hosted by:
Jack Carr
John Wilson

💼 Shoutout to Avoca AI!

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💼 Shoutout to Quick Staffers LLC

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.

#212 Local Lead Generation Strategies That Actually Work (Home Service Marketing Tips)

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast