In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from strategy and planning specialist Sophie Greenwood. She says:

“Hi Frankie & Steve,

I’m writing this while feeding my baby in a sensory room. True story!

Anyway, I’m going to be rebranding and renaming my business in the autumn, and wondered if you had any advice for what steps I could take between now and then to make it land with a bang? The rebrand has already been done with a designer (Mad About The Brand) — it’s all ready. I just want to make sure it cuts through the noise and makes some waves.

I’m also coming back from maternity leave very soon — so it’s all a lot of change at once!

Would love to hear your thoughts. Thanks!”

What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

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Sophie Greenwood's website
Frankie Tortora's website
Steve Folland's website
Steve's podcast - Being Freelance

Doing It For The Kids website
DIFTK Instagram

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This episode is supported by With Jack.

With Jack protects sole traders and limited companies on the high seas of freelancing so you're free to navigate uncharted territories and fish for amazing projects. With Jack is all about insurance for freelance creatives. Simple. That doesn’t mean more forms or faff — it means less. It’s not about endless features and stale service — it’s about one solid policy and the personal touch.

With Jack is a trading style of Ashley Baxter Limited which is authorised and regulated by the Financial Conduct Authority. You can check this by visiting the Financial Services Register.

https://withjack.co.uk/why-do-i-need-insurance/

You’ve rebranded — now what?

Doing It For The Kids