In this episode of the podcast, Steven Bartlett interviews Jessica Jensen, LinkedIn's CMSO, about B2B marketing and leveraging AI. They discuss how businesses should approach AI, with Jensen suggesting it will become as ubiquitous as the internet and should be embraced for its efficiency and creative potential. Bartlett shares his strategy of "leaning in" to new technologies and encourages entrepreneurs to experiment with AI to improve workflows. They also explore the importance of human emotion and judgment in marketing, even with the rise of AI-generated content, and emphasize the need for authenticity and a unique message in content creation. Bartlett highlights LinkedIn's continued effectiveness as a B2B marketing platform and advises founders to prioritize it before exploring other marketing channels.
