Bootstrapping an Amazon Agency & 3PL to +50 Amazon Experts and three Warehouses with Stephen Harris

In this episode of The New Frontier, Max interviews Stephen Harris, the founder of Situarana, an Amazon agency and 3PL. Stephen shares his journey from Cambridge to Amazon, where he was also an Amazon seller, to starting his own business. He discusses his experience building and exiting brands, including Beachmop Books, and the lessons he learned about what buyers value in an acquisition. Stephen also talks about his decision to leave Amazon, the early days of his agency, the importance of company culture, and how Situarana differentiates itself in a competitive market. The conversation also touches on leveraging AI in the agency and Stephen's advice for aspiring entrepreneurs.