In this episode of the AI Explored podcast, host Michael Stelzner interviews Angie Carel, an AI consultant and strategist, about adopting an AI-first approach to marketing. Angie shares her journey into AI consulting and explains how her agency, Dragonfly Theory, integrates AI into all marketing projects. She emphasizes the importance of shifting to an AI-first mindset, where AI tools are considered from the outset to improve efficiency, reduce costs, and enhance marketing strategies. Angie provides a step-by-step process for marketers to identify areas where AI can be applied, conduct impact assessments, and map out solutions, highlighting the value of systematizing these processes and focusing on data-driven, repetitive, and generative tasks.
