In this episode of the podcast, AJ interviews Abby Morono about the science of influence and persuasion. Abby discusses common misconceptions about persuasion, emphasizing the importance of ethical influence and pro-social engineering, which focuses on building trust and cooperation rather than using fear or manipulation. She introduces a framework based on five principles, including the drive to survive, the importance of cooperation, and the role of self-identity. Abby highlights the significance of emotional regulation and self-awareness in becoming influential, advocating for a long-term approach that prioritizes building genuine relationships over short-term gains. The conversation also touches on the impact of AI on authenticity and the value of vulnerability in fostering trust.
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