In this episode of the Smarter Building Materials Marketing podcast, host Beth Popnikolov interviews Jake Calhoun, VP of Marketing at ProVia, about marketing in the building materials industry. Jake shares his experiences transitioning from consumer packaged goods to ProVia, a family-owned company, and discusses the importance of long-term investment and blending consumer-centric approaches with B2B strategies. The conversation explores targeting multiple audiences, the significance of product innovation and customer service, and ProVia's focus on lead generation through website engagement. Jake emphasizes the value of understanding a company's heritage and prioritizing customer relationships, ultimately aiming to help homeowners realize their dream home exteriors.
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