We just dropped our latest episode, and it is a must-watch for anyone building or buying mobile game ads. We break down the biggest trends ripping through the creative market:

AI hooks and seamless transitions: five art styles in five minutes, and the line between real and fake is now a blur.

Celebrities everywhere: Monica, Phoebe, LeBron, Christina Aguilera, even C-tier cameos nobody asked for

Satisfying gold bars, drowning waifus, and cruelty hooks: Virality still rules the creative graveyard.

Copy-paste chaos: King Shot mechanics, snakes, resource overload, and every trend recycled at warp speed

IP infringement? Nobody cares. Elsa and Moana show up in more ads than their own movies.

Here is the brutal truth: The mobile creative game is faster, weirder, and less original than ever. AI is now your intern, celebrity ads are squeezing out innovation, and anyone who is not remixing, testing, and scaling daily is already behind.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/xbOwszmQ6tg

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction and Event Highlights

02:58 Creative Trends Overview

05:50 Golden Goblin Creatives

08:42 Celebrity Influences in Gaming Ads

11:44 Contractual Dynamics in Celebrity Endorsements

14:42 Trends in Game Creatives

17:37 AI and Animation in Game Marketing

20:04 Exploring Game Mechanics and Design Flaws

22:42 The Evolution of Game Concepts and AI Integration

25:41 Analyzing Coin Master’s Consistent Revenue Stream

28:43 The Impact of AI on Game Development

31:43 Trends in Mobile Gaming Revenue and Performance

37:10 Introduction to SuperScent and Game Comparisons

37:47 Exploring Game Mechanics and Creative Concepts

39:27 Discussion on Whiteout Survival and Game Trends

40:29 Advertising Strategies for CTV Campaigns

41:36 Analyzing Pokemon Go's New Developments

44:18 AI in Game Creatives and Advertising

48:42 Trends in AI-Generated Content and IP Infringement

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?

two &amp; a half gamers

two & a half gamers