Local SEO Tactics for the AI-Powered Web

In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews David Hunter, CEO of Local SEO Falcon and Epic Web Studios, about the evolving landscape of local SEO, focusing on the impact of AI overviews on search behavior. They discuss how AI overviews are changing consumer search patterns, the diminishing role of proximity in search rankings, and the increasing importance of relevance, prominence, and authoritative content. David shares insights from a study on AI overviews, emphasizing the need for businesses to adapt by creating concise, well-structured content, utilizing schema markup, and ensuring their presence on key online directories. The conversation also touches on strategies for multi-location businesses to maintain brand visibility across different locations.