In this episode of Masters of Scale, host Jeff Berman interviews Andrew Yaffe, the CEO of Dude Perfect, to explore how the YouTube channel transformed into a major media empire. Yaffe discusses his transition from a top executive at the NBA to leading Dude Perfect, highlighting the company's growth, revenue streams, and its strategy of building a vertically integrated business. He shares insights into maintaining the brand's culture, engaging with a younger audience, and the long-term vision for Dude Perfect, drawing parallels with Disney's approach to brand loyalty and expansion, including the potential for a Dude Perfect theme park.
