What happens when two friends decide to learn about successful acquisitions and accidentally create one of the world's most popular business podcasts? Meet Ben Gilbert, co-founder and co-host of Acquired, the show that transforms company histories into captivating 4-hour audio experiences.

With millions of listeners worldwide, Acquired has become the Harvard Business School case study of the podcasting world. In this episode, discover the intensive research process behind each episode (totaling 300 hours of work), why being contrarian AND right matters in business, and how two people can become temporary experts on everything from semiconductors to luxury handbags. Ben also reveals what it takes to build an audience through pure word-of-mouth growth over a decade.

Whether you're an entrepreneur, podcaster, or simply fascinated by great companies, this conversation will change how you think about storytelling, business strategy, and the power of deep research.

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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

Episodes of Remarkable People organized by topic: https://bit.ly/rptopology

Listen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**

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Acquired's Success Secret: Ben Gilbert's Quality Approach

Guy Kawasaki's Remarkable People