In this episode of Round Table, Niu Honglin, Laiming, and Yushan broadcast from a dry pepper market in Zunyi, Guizhou Province, China, as part of their "China Horizon" series. They explore the region's deep connection to chili peppers, discussing the history, cultivation, and economic impact of the pepper industry in Guizhou, particularly in Xiazi County. The hosts share personal anecdotes about their spice preferences, examine the cultural significance of spicy food in China and globally, and delve into the evolution of the pepper trade, from traditional brokers to modern, technology-driven operations managed by the China Chili City (CCC). They highlight the passion and innovation within the industry, including efforts to cater to younger consumers and expand into international markets, while also ensuring the sustainability and economic stability for local pepper farmers and brokers.
