How to pitch your designs like a pro

This podcast episode features Ridd interviewing Chris Abad, a storytelling coach and design leader, about effective presentation skills for senior designers. The core argument is that designers should prioritize crafting a compelling narrative around a key takeaway ("peak moment") rather than presenting a linear account of their design process. Abad and Ridd discuss the importance of front-loading the most exciting aspect of a project to immediately grab the audience's attention, drawing parallels to engaging content creation on platforms like TikTok. The episode also includes brief advertisements for two design tools, Play and DECEN.