The Sunday Read: ‘How Do You Make a Weed Empire? Sell It Like Streetwear.’

This podcast episode delves into the journey of Berner, founder of Cookies, a cannabis brand that rose from black market origins to a legal empire, shaping the current landscape of the cannabis industry. The episode explores the unique marketing strategies, challenges, and legal complexities faced by Cookies and the broader legal cannabis industry, providing a nuanced understanding of the industry's growth, challenges, and future outlook.