Bedrock Agents tutorial: Build better customer experience | AWS Show and Tell - Gen AI | S1 E10

In the 10th episode of AWS Show & Tell Generative AI, Trevor Spires and Sajun Alla discuss Bedrock Agents, emphasizing their role in automating and scaling customer experiences. They address common concerns about AI replacing human workers, highlighting that the focus is on scaling businesses efficiently. Sajun explains how agents understand user intent, break down tasks, and act accordingly, referencing Iron Man's AI assistant as a North Star. The speakers discuss the advantages of Bedrock Agents, including access to various models, memory retention, knowledge bases, guardrails, and multi-agent collaboration. Sajun demonstrates a financial services chatbot built with Bedrock Agents, showcasing its ability to understand complex queries and provide relevant responses. They also explore the Bedrock console, explaining how to set up an agent, define roles, and integrate knowledge bases and action groups.