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The B2B boys Jon Lombardo and Peter Weinberg return to the podcast for a third time, this time wearing their new distinctive assets. They go hard on Professor Scott Galloway, disagreeing with his "brand is dead" statement, suggesting that not only is brand not dead, it's alive, thriving and you need it for your brand to survive. They also give us an update on their synthetic research company, Evidenza, and what the future of brands look like in the age of AI.

Timestamps

00:00 - Intro
02:07 - How is Evidenza going?
03:36 - Why Evidenza have embraced distinctive

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg

Uncensored CMO