In this episode of the AI-Driven Marketer, Dan Sanchez joins host Audrey Chia to share his journey from early AI experimentation to building custom GPTs and automating the majority of his podcast workflow. They dive into practical, everyday AI use cases that marketers may be overlooking, explore how businesses can implement conversational AI for customer engagement, and discuss trends shaping the future of marketing teams in the age of AI. Dan also breaks down the art of prompting, reveals his favorite deep research prompt, and unpacks the mindset shifts marketers need to thrive alongside AI. Tune in for actionable insights and thought-provoking advice to help you supercharge your marketing with AI today.

Timestamps:

ChatGPT: https://chat.openai.com
Claude: https://claude.ai
Google Gemini: https://gemini.google.com
Grok: https://grok.x.ai
NotebookLM: https://notebooklm.google
Sesame: https://sesame.com (URL mentioned as sesame.com; specific product page not given)
Zencastr: https://zencastr.com
Riverside: https://riverside.fm
My Showrunner (custom GPT & open source instructions): https://myshowrunner.com
AI Driven Marketer podcast: https://aidrivenmarketer.com
LinkedIn (Dan Sanchez’s profile): https://linkedin.com/in/digitalmarketingdan

Timestamps:

00:00 Delayed Adoption of ChatGPT for Growth
05:10 ChatGPT: Home Project Assistant
08:36 AI Phone Assistant for Businesses
11:46 AI-Induced Job Reductions Trend
15:07 Marketers' Basic AI Usage
18:52 AI Proficiency: Paid Tools and Custom Bots
21:49 AI Workflow Efficiency Mindset
23:16 Streamlining Success with Clear Guidelines
27:37 Effective Research Guidance for Marketers
32:52 "Balancing AI: Skepticism & Friendliness"
36:25 Experienced Wisdom vs. AI Intuition
37:50 "Exploring AI Image Generation"

Actionable AI: Systems, Workflows, and Mindset Shifts

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025