This podcast delves into the journey of Sir Kensington's ketchup, a gourmet condiment brand founded by Mark Ramadan and Scott Norton. It explores their struggles in introducing innovation into the ketchup industry, overcoming production and distribution hurdles, and eventually finding success through unconventional marketing and partnerships. The founders also share their experiences of navigating company growth, being acquired by Unilever, and making the difficult decision to discontinue Sir Kensington's ketchup.
