The British Sauna Summit 2.0, held in London, explores the burgeoning sauna culture in the UK. The summit highlights a shift from niche to mainstream, emphasizing community support and collaboration over competition. Interviews with figures like Rob De Bank, a festival promoter and wellness enthusiast, draw parallels between the growth of sauna culture and the early days of music festivals, noting a potential "gold rush" phase. Lassi Liikkanen discusses the importance of balancing traditional Finnish sauna principles with the evolving, global interpretations, cautioning against "Instagram saunas" that prioritize aesthetics over functionality. Emma O'Kelly, author of "Wild Sauna," shares insights on the UK's sauna scene, noting its origins in serving cold water swimmers and its potential to become a mainstream lifestyle choice.
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