Send us a text

In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability.

Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth.

Key Takeaways:

How to analyze competitive positioning in a declining market
Methods for evaluating pricing power and brand perception
Frameworks for justifying strategic recommendations with data

Additional Resources

Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
Free consulting application deadlines tracker
Download a step-by-step Case Prep Plan (free)

Join Management Consulted for the NYC Case Camp from June 27-29

Intensive, hands-on experience that will give you skills, confidence, and insider insights to break into consulting
Seats are limited; confirm your spot

S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer

Strategy Simplified