E603: The Ultimate 3 Month Product Launch Plan

In this episode, Dave details a four-stage process for launching a new product on Amazon, emphasizing the importance of adjusting pricing, PPC strategies, and review acquisition based on the product's age in the market. The initial weeks involve aggressive pricing (40% lower) and focused PPC on exact match keywords, gradually increasing prices by 5% weekly in stages two and three while expanding PPC to include auto, broad, and phrase match campaigns. Dave also touches on the significance of monitoring reviews for product improvement and optimizing listings with top-performing keywords in the imagery. The ultimate goal is to achieve profitability by stage four, maintaining a competitive price point (around 10% less) and optimizing the listing for higher conversion rates. He also mentions a webinar that will cover the same topic with more visuals.