Russell Brunson interviews Jordan Belfort, the "Wolf of Wall Street," discussing Belfort's books, his journey from jail to becoming a sales and persuasion expert, and his Straight Line Sales Persuasion system. Belfort shares insights on writing, the importance of values in business, and the power of tonality in sales. He details the three "tens" of sales—certainty about the product, trust in the salesperson, and confidence in the company—and explains how to overcome objections by building certainty. The conversation also touches on the potential of AI in sales and Belfort's work in that area.
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