#82 The 5A Framework for Strategic RevOps – with Joe Ort, RevOps Inflection

In this episode of the RevOps Lab, Phillip Stelzer and Janis Zech interview Joe Ort about his 5A approach to revenue operations, which includes auditing, analyzing, aligning, architecting, and accelerating. Joe explains the framework's origins and how it helps companies navigate growth inflection points. The discussion covers each stage in detail, emphasizing the importance of baselining, stakeholder alignment, and change management. Joe also shares insights on avoiding common pitfalls, such as trying to do too much at once and neglecting documentation. He recommends "Getting Things Done" by David Allen for productivity and task management.