In this episode, we sit down with John Cooney, Group CEO of Forbidden City, to explore the brand’s unique approach to luxury in the iGaming industry. John shares the vision behind positioning Forbidden City as a premium brand that seamlessly blends high-end retail, hospitality, and online gaming. From exclusive design elements to VIP experiences, listeners get an inside look at how Forbidden City is redefining what it means to deliver luxury in a digital entertainment space.

John dives into the innovative strategies powering the brand’s success, including a game-changing loyalty program designed to mirror the sophistication of elite lifestyle brands. We also examine the complexities of operating in a highly regulated environment and the balancing act between brand integrity and compliance. With insights into market adaptation and digital transformation, this conversation is a masterclass for anyone looking to elevate their brand within the iGaming world.

The episode also explores the brand’s core focus on high net worth individuals and how Forbidden City curates experiences tailored to this niche. John discusses potential pathways for expansion into broader gaming markets, the critical role of strategic partnerships, and the future of luxury in the online gaming space.

Host: Joe Streeter
Guest: John Cooney
Producer: Anaya McDonald
Editor: James Ross

iGaming Daily is the official podcast of SBC Summit Malta. Taking place from 10-12 June at the Intercontinental in Malta, SBC Summit Malta is the definitive casino and betting event where European companies and professionals converge to explore cutting-edge insights, gain transformative skills, and forge impactful connections with senior decision-makers. Get your tickets now at sbcevents.com.

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 533: Luxury Branding in a Digital Casino World, Forbidden City's John Cooney

iGaming Daily