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Nir Eyal is a bestselling author, sought-after speaker, and world-renowned expert in behavioral design, psychology, and technology. He is the author of Hooked: How to Build Habit-Forming Products, a groundbreaking book that has shaped product development strategies at leading companies like Google, Facebook, and Twitter, and Indistractable: How to Control Your Attention and Choose Your Life, named a Best Business Book of the Year by Amazon and Goodreads.

Combining insights from behavioral economics and technology, Nir provides actionable strategies for creating engaging products, improving focus, and building sustainable habits. He is a frequent speaker at Fortune 500 companies, top universities such as Stanford Graduate School of Business, and industry conferences worldwide. Nir’s expertise has been featured in The New York Times, Harvard Business Review, TechCrunch, and Bloomberg, cementing his reputation as a leading authority in his field. Visit NirAndFar.com to learn more about his work and insights.