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In this "Lessons" episode, Wes Kao, a marketing executive, entrepreneur, and advisor, discusses why most online courses fail to deliver real value and how cohort-based learning offers a powerful alternative. Explore how this interactive, accountability-driven model transforms learning into a hands-on, practical experience that drives meaningful outcomes.

The Power of Cohort-Based Learning: Wes explains how cohort-based courses go beyond passive consumption by combining interactive, hands-on practice with expert-led instruction. This model fosters accountability and real-time feedback, helping learners build practical skills and apply them immediately.

Upskilling with Industry Experts: Unlike traditional academic courses, cohort-based learning connects learners with industry practitioners who bring real-world experience. Wes highlights how learning directly from experts—like top VCs or product managers—provides actionable insights and relevant skills that are hard to replicate in traditional settings.

Learning Through Proof of Work: Wes discusses the shift from relying solely on credentials to showcasing tangible proof of work, like projects, blogs, or social media campaigns. Cohort-based learning empowers learners to create and share real-world results, making them more attractive to employers and collaborators.

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Lessons - The Brutal Truth About Why Most Online Courses Are Dying | Wes Kao - Marketing Executive, Entrepreneur, and Advisor

Success Story with Scott D. Clary