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Paul Rice is a social entrepreneur and the founder of Fair Trade USA, a nonprofit organization dedicated to certifying fair trade products and promoting ethical sourcing. Under his leadership, Fair Trade USA has helped farmers and workers in developing countries secure better wages, safer working conditions, and sustainable livelihoods. Rice's commitment to fair trade began in Nicaragua, where he spent over a decade working with coffee farmers to establish cooperative models. His efforts have since expanded the fair trade movement in the U.S., making ethically sourced goods more accessible to consumers. Rice is a strong advocate for corporate social responsibility and has received numerous awards for his impact on global trade and sustainability.