In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Jared Mortensen, a successful Amazon and TikTok Shop seller, about his journey in e-commerce. Jared shares his background in finance and aerospace before transitioning to selling pet products and eventually launching his own brand, Real Men Apparel, focusing on innovative men's underwear. He discusses his initial challenges on Amazon, including inventory management and PPC strategies, and how he found success by targeting long-tail keywords and analyzing customer reviews. Jared then details his entry into TikTok Shop, driven by a need to liquidate excess inventory, and how he achieved significant sales through live streaming and affiliate marketing. He provides actionable tips for those starting on TikTok Live, emphasizing the importance of consistent content, engaging with the audience, and understanding the platform's algorithm.
